Understanding Exclusion Analysis

It's not enough to know your visibility score. You need to know why you're being left out — and who's beating you.

A2Z Reach's exclusion analysis captures every AI response where your brand was absent, identifies the competitors that appeared instead, diagnoses the specific gaps (editorial coverage, comparison presence, review authority), and recommends the publications you need to be featured on to close those gaps.

For how exclusion is defined and measured, see the exclusion analysis documentation, and the metrics glossary for the definition of Exclusion Rate.