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B2B and considered purchases
Buyers are asking an assistant to shortlist vendors. Find out if you make the list.
Track the comparison and shortlist questions your buyers ask, see which competitors get named, and see which third-party sources the assistant trusted to decide.
best alternatives to Workday for mid-size companies
For mid-size organisations, these are the alternatives most often recommended:
- 1BambooHR
- 2Rippling
- 3HiBob
Your product: not mentioned
G2 and a comparison blog supplied most of the answer. Your product has no page targeting this comparison, and neither cited source lists it in the category.
Same question, five engines
Named by 2 of 5. One blended score would report a number that is true of no engine here, which is why each engine is kept separate.
Best fit for
- SaaS and services companies with a considered buying cycle
- Categories where buyers ask for comparisons and alternatives
- Teams who care which review sites and analysts get quoted
What you get
Shortlist questions, tracked as questions
"Best X for Y", "alternatives to Z", and comparison prompts are tracked individually, so you can see the specific questions where you are missing from the shortlist.
Position, not just presence
Where you are named matters. Runs record whether you were mentioned first or after several competitors, and how that moves over time.
The sources that decided the answer
Citation intelligence shows which domains the assistant quoted — review sites, directories, editorial, or a competitor's own pages — so you know where the influence sits.
| Buyer question | ChatGPT | Perplexity | |
|---|---|---|---|
| “best X for mid-size” | 0% | 12% | 9% |
| “alternatives to <rival>” | 0% | 0% | 0% |
| “X vs <rival>” | 46% | 51% | 38% |
| “is X worth it” | 62% | 58% | 55% |
You win the questions that already name you, and lose every question that does not. Shortlist prompts are where deals are shaped, and they are the two rows in red.
How it works
- 1
Define the category and rivals
Set the competitors you actually lose deals to, so comparisons are measured against the right set.
- 2
Track high-intent prompts
Shortlist and comparison questions are separated from brand-name questions, which behave differently.
- 3
Follow the citations
See which third-party sources carry weight in your category and how often each is cited.
What this does not do
- Prompt sets reflect what you configure. If your buyers ask something you have not modelled, it is not measured.
- Assistant answers vary between runs. Trends across repeated runs are more reliable than any single answer.
- Attribution to pipeline is not provided. This measures answer presence and the evidence behind it, not closed revenue.
Questions
- Can I see which competitors are named most often?
- Yes. Competitors are tracked per engine and per question, so you can see who is recommended in your category and where they are strongest.
- Does this replace our SEO reporting?
- No. It covers the AI answer surface and the sources behind it. Search rankings remain a separate measurement.
Find the evidence behind your AI visibility gaps.
Start with your brand website, review the generated measurement setup, and see the prompts, engines, competitors, and sources behind the first report.
Analyze My Brand