Skip to main content

Measure brand presence

See where AI answers choose your brand — and where they do not.

A2Z Reach measures the customer questions that matter to your brand, captures the answers returned by supported AI experiences, and shows where you are mentioned, compared, cited, or missing. Engine-level results stay separate so an aggregate score never hides the answer you need to investigate.

Track where your brand appears across supported AI engines, compare engine-level answers, and open the response evidence behind every visibility trend.

Engine-level reporting across the supported catalog

  • ChatGPT
  • Claude
  • Google AI Overviews
  • Perplexity
  • Gemini

Engine availability depends on plan and configured measurement scope.

Visibility evidenceIllustrative interface

Engine comparison

Same prompt, separate answers

  • ChatGPTMentioned
  • ClaudeNot seen
  • Google AICited
  • PerplexityCompared
  • GeminiMentioned

Captured answer evidence

Open the observation behind the metric

Sample data

Tracked prompt

Which providers are best for teams evaluating this category?

“The answer mentions Your brand, compares two alternatives, and cites a supporting source.”
Observed
Mention + comparison
Evidence
Response + source
Context
Engine + timestamp

Know what changed

A score should lead to a specific answer.

A2Z Reach keeps the prompt, engine, competitor set, captured response, citations, and observation time close to the metric so your team can investigate a movement instead of guessing at it.

Find the prompts you win and miss

Identify the tracked questions and engines where your brand is mentioned, recommended, compared, or not observed.

Compare engine by engine

Review visibility, answer position, Share of Voice, and competitor presence without collapsing distinct AI experiences into one result.

Verify change with evidence

Follow repeated observations, then open the captured response, citations, prompt, engine, and timestamp behind a movement.

Evidence, not a mystery score

See the signals behind visibility.

Start with the aggregate view, then narrow to the engine, topic, prompt, response, and source that produced it.

Answer presence

See whether the tracked brand was mentioned, recommended, compared, or absent for each prompt and engine.

Share of Voice

Compare the tracked brand with other detected brands inside the same prompt set and observation window.

Position and trend

Follow answer position and directional change without treating a single capture as permanent behavior.

Cited sources

Inspect the domains and pages an answer cited when citation evidence is present in the capture.

Full response evidence

Open the captured answer, engine, prompt, and timestamp behind an aggregate metric.

Useful breakdowns

Narrow the view by engine, topic, prompt, competitor, and date range to understand what moved.

Engine-level by design

One blended score can hide 5 different answers.

Aggregate views help you scan the landscape. Engine-level views show whether a change came from ChatGPT, Claude, Google AI Overviews, Perplexity, or Gemini, without collapsing distinct products into one result.

ChatGPT

Its own captured answers, positions, citations, and trend.

Claude

Its own captured answers, positions, citations, and trend.

Google AI Overviews

Its own captured answers, positions, citations, and trend.

Perplexity

Its own captured answers, positions, citations, and trend.

Gemini

Its own captured answers, positions, citations, and trend.

Repeatable measurement

From tracked question to reviewable evidence.

The workflow stays consistent across repeated observations, while preserving the context needed to interpret variation.

  1. 1

    Define the measurement scope

    Choose the customer questions, supported engines, competitors, topics, and labels that make the report relevant to your brand.

  2. 2

    Capture each engine answer

    Record the response and observed brand mentions, answer position, citations, and comparisons when those fields are available.

  3. 3

    Inspect the trend and its evidence

    Start with aggregate movement, then narrow to the prompt, engine, response text, source, and capture time that explain it.

When your brand is missing

Move from the gap to the evidence around it.

A missing mention is the start of the investigation. Inspect who appeared, which sources supported the answer, and what customer-reviewable work the evidence justifies.

Confirm the exclusion

Open the exact prompt, engine, answer, and timestamp where the tracked brand was not observed.

Explore exclusion analysis

Interpret the trend honestly

  • AI answers can vary by engine, model, location, account state, prompt wording, and time.
  • A captured answer is evidence of that observation, not a guarantee of future behavior.
  • Metrics are meaningful only within the configured prompt set and selected time window.

Questions before you measure

AI visibility tracking, explained.

What the measurement covers, how to interpret it, and what happens after your team finds a gap.

What does AI visibility tracking measure?

It measures whether the tracked brand appears across the configured prompts and supported engines, along with observed answer position, Share of Voice, competitor presence, and citations when those fields are available.

How does A2Z Reach capture AI answers?

A2Z Reach queries supported AI engines the way a real user would and captures what they see. There is no privileged API access; each prompt is submitted the way a person would. Answers can still vary by engine, location, account state, prompt wording, and time.

Does A2Z Reach combine every AI engine into one result?

No. Aggregate views are available, but engine-level results remain separate so differences between supported AI experiences stay visible.

Can I inspect the evidence behind a visibility score?

Yes. You can move from aggregate views into the tracked prompt, engine, captured response, observed citations, and capture timestamp behind the metric.

Can I track competitors in the same prompt set?

Yes. The configured competitor set is measured against the same tracked questions so you can compare presence, Share of Voice, and answer position inside the selected scope.

How often does visibility data refresh?

A2Z Reach repeats the configured prompt runs on the cadence available to your plan. Each observation keeps its engine and capture time so trends can be interpreted in context.

What happens when my brand is missing from an answer?

You can inspect the exact exclusion, see which alternatives and cited sources appeared, and use that evidence to prepare customer-reviewable content, citation, or SEO work. Your team controls approval and publication.

Does a visibility score predict what an engine will say next?

No. It summarizes captured observations within the selected prompts, engines, and time window; it does not guarantee a future answer.

Find the evidence behind your AI visibility gaps.

Start with your brand website, review the generated measurement setup, and see the prompts, engines, competitors, and sources behind the first report.

Analyze My Brand