Actions
Once we find the publications where you're missing, Actions writes the outreach email or content brief for you — so you can fix the gap with one click instead of starting from scratch.
Data without action is a dashboard. Actions turn your exclusion gaps and citation intelligence into executable tasks — outreach emails, content briefs, and placement strategies you can run today.
From Insight to Execution
The flow: Exclusion Analysis finds your gaps → Prescriptions prioritize them → Actions make them executable.
Gap Found
Exclusion detected
Prioritized
Prescription generated
Action Created
Ready to execute
Executed
Outreach sent / content live
Action Types
| Type | What it does | Example |
|---|---|---|
| Earn Placement | Get featured on a cited source you're missing from | "Pitch Allbirds Tree Flyer to runnersworld.com for their marathon shoe roundup" |
| Create Content | Build new content that fills a category gap | "Create a comparison page: Allbirds vs Nike for sustainable running" |
| Strengthen Mention | Upgrade from weak mention to recommendation | "Provide updated specs to tomsguide.com who mentions but doesn't recommend" |
| Defend | Protect a position you currently hold | "Ensure rtings.com review stays current — publish a 2026 model update" |
| Improve Content | Optimize existing owned content for AI citation | "Add structured claims and comparison data to your /running-shoes page" |
One-Click Execution
For each action, A2Z Reach can generate:
- Outreach emails: Personalized pitch to the publication's editor, referencing their existing coverage and why your brand fits
- Content briefs: Topic, keywords, structure, and claims to include for AI-optimized content
- Community replies: Authentic, helpful responses for Reddit/forum threads where your category is discussed
Example: Generated Outreach Email
To: editor@runnersworld.com
Subject: Allbirds Tree Flyer for your marathon shoe roundup
Hi — I noticed your "Best Marathon Training Shoes 2026" roundup is being cited by ChatGPT and Perplexity for marathon shoe recommendations. We'd love to provide a review unit of the Allbirds Tree Flyer (carbon-neutral, 225g, 8mm drop) for consideration in your next update. Happy to share performance data or arrange a test period...
Action Lifecycle
Each action moves through a status workflow:
- Generated: Created from prescription data (automatic)
- Reviewed: You approve the action and target
- Executed: Outreach sent or content published
- Measured: Track whether your visibility improved on the relevant prompts
This closed loop — from gap detection to execution to proof of impact — is what makes GEO actionable, not just informational.
Contact Resolution
For "Earn Placement" actions, A2Z Reach attempts to find the right contact at the target publication. This uses public editorial information — no scraping of private data. When a direct contact isn't available, the action is marked as "self-serve" with a submission URL or tip line.